MarketingCrossing caters to an enormous number of marketing professionals and offers the largest collection of premier marketing jobs at one place. No business today, when trying to stay ahead of competition, can overlook the importance of marketing. One-third of all Americans hold marketing-related positions. MarketingCrossing caters to this enormous number of marketing professionals. We offer the largest collection of premier marketing jobs at one place. Marketing Jobs is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.A firm employing a product orientation is chiefly concerned with the quality of its own product, and not in necessarily ascertaining consumer desires. A firm would also assume that as long as its product was of a high standard, people would buy and consume the product.
However, utilising a product orientation has a prime disadvantage of making a firm lose out to competitors, who may produce technologically superior goods that engender higher consumer demand and thus market share. A product orientation may perhaps work best in a monopolistic market form, due to the inherent high barriers to entry within a monopoly.
The marketing orientation is perhaps the most common orientation used in contemporary marketing. It involves a firm essentially basing its marketing plans around the marketing concept, and thus forging products to suit new consumer tastes.Professionals who join MarketingCrossing are serious about their job searches and know the most about the market. Because MarketingCrossing is so exclusive, the employers whose jobs we locate receive fewer applications. This makes a major difference in the effectiveness of your job search.Posting jobs with us is absolutely free! Employers turn to MarketingCrossing when advertising their job openings because of our professional approach and popularity with talented professionals.
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